Profit Indicator Light

Profit Indicator Light

On the Work Order screen, you will notice the stoplight right there in the center of the screen. This is the Profit Indicator Light. We put this here to give you a quick look at the profitability on the work order and give you the option to look at the profitability on a task level. 

Green means “GO”, that means you are on the right track for your profit margins on the Work Order as a whole. Good Job! 

The Yellow light means, that you are doing a little too good. It means that you might be charging a bit too much for the work, which is perfect for you, but it may scare off some customers, and they might shop around and go to another auto shop to get the work done. So if the light is yellow, consider lowing the price of the job so you can get the light back in the green.

The Red light, uh oh. This means that you are potentially losing money on this job, but no need to panic. Take a deep breath; the traffic light has found the problem. Phew, all you need to do is adjust your pricing on the work order to get your margins back in the green! 

Want to know how to modify the profitability margins? Or See more detail in the traffic light keep reading below

Double clicking on the light will give you a bit more detail of the profit on the work order. It breaks it down into four groups: Labor Margin, Parts Margin, Sublet Margin, and a Combined Margin. You will see below the bars, the actual numbers of profit or loss. At the bottom of this window, you can select the “Entire Work Order, ” or you can choose a particular task on the work order.

To change your profit margin, go to Options> Preferences > Work Order Settings. Change the Low and the High-profit margin to whatever is best for you shop and what is expected for the demographic you are serving, Once this is set up, you are done, and you don’t need to touch it again.


Lookup Window

Hello and welcome. In this post, I’m going to go over the useful functionality of the Lookup window in Winworks AutoShop

The First thing ill cover is what all the colors mean and how you can customize them. If you look on the right side right here, you can see the legend of what the colors mean. We designed this with shop owners so they can see at a glance what work order is where is the process. To change the colors go to settings and click ‘select color’. Choose the status that you want to change the color for. And then all the colors for that status will change. You can also change the fields that are in the lookup screen. you can customize all the columns to the right of status. Just go to Customize Columns, and you will see the 5 columns you can customize. There are so many different ways to customize this lookup screen. You can change the font and the sort right here as well. This lookup screen is helping shop owners stay organized and run more efficiently. Thanks for watching

How to Increase Website Conversions

Website conversions can make your company’s goals a reality, but converting website visitors into leads can be more difficult than expected. We take an in-depth look at the secrets marketers use to increase website conversions which can ultimately lead to an increase in sales for your dealership. Check out 5 tips you can implement on your website today!

Conversion Rate Optimization

Conversion rate optimization is a marketing strategy that utilizes A/B testing to determine which variation performs better in terms of engagement, bounce rate and conversions. This is the best way to determine if your ideas will actually lead to more website conversions rather than just guessing.

Spend Time on Collecting & Analyzing Data

Collecting data on how your website persuades users to act or not to act can give you a lot of insight into your users’ experience and uncover huge wins. By digging into user behavior and collecting feedback you can run less tests and find huge wins. The key to successful CRO (conversion rate optimization) tests is understanding that testing is a measurement, but not a tool. Your data and feedback should be analyzed and then A/B testing is used to confirm your hypothesis which was built from data. Your CRO ideas should not be pulled out of thin air or used just because it worked for someone else.

Look at the big picture when developing your CRO tests, what drives visitors to your website? What persuades them to act by filling out a form or buying a product? Where and why are visitors abandoning your website? This should be the very first step before any change or test is completed.

Become Your Website User

Data is a powerful marketing tool when developing CRO test ideas, but a huge secret that marketers use to uncover the right test for your website user is empathy. By becoming your user, you can empathize with them and see the bigger picture rather than just looking at numbers. Use empathy to identify the pains, successes and goals of your user. To truly understand this, you must first immerse yourself and there are a few strategies that marketers use to do so.

Walk yourself through the whole buying cycle on your website and record your screen. By recording yourself you can see how you would navigate through the website and can identify areas that are confusing or any roadblocks that your user may be experiencing.

Another technique is to record your own users which is a great strategy because your own session may be a little biased. Record and view at least 200 sessions of users converting. Does this surprise you? You want to focus on where users are leaving, right? We recommend 200 sessions of converting because you are more likely to understand what needs to be fixed in these sessions. These committed users can help you to identify where people are stopping or pausing, showing you areas of confusion. Seeing your website through your users’ eyes will help you gain context to what your data is trying to tell you.

Persuasion is Key to Improve Conversions

Now that you have identified your users’ pains continue to focus on the context of the website. Think about the sessions that converted in your recordings. What was their ultimate goal? Your website’s purpose is to persuade the user to convert, so make sure that the information needed to submit a form or buy a product is there.

Next, identify where users are dropping off and provide hooks to encourage the user to complete the goal. You can do so, by referring to the flow graph in Google Analytics. This is a great tool that illustrates where users in your website funnel are dropping off.

Connect the “What” With The “Why”

The next step to increasing conversions is to analyze key pages and one of our favorite tools is a heat map. This eye-opening tool lets you see interaction and helps you connect the “what” and “why”. When analyzing your heat map, ask yourself; Where are my visitors interacting too much? Where do they seem lost?

Another great way to analyze your pages is by simply asking questions. Send your users a survey after they have converted and ask them what their main challenges are. What was the main factor that made them choose you? What are their major concerns? If you offer an incentive like a prize or percentage off the next purchase, make sure to ask them to be brutally honest. Manners do not matter here.

Read your survey responses and find the biggest objections and hooks. Here you can identify the biggest challenges and create a split test to fix these issues.

Build Commitment & Social Proof

The final step that needs to be taken to increase conversions is to build commitment. Give your users a reason to stay on the site and make sure the site isn’t scary. If your data is indicating your users are confused, try testing a simple and easy homepage design. Another way to encourage commitment is by looking at your forms. Is there an excessive number of fields? Think about how you can encourage the user to commit to your site and give them reasons why.

Social proof can also build commitment by helping a user feel comfortable and confident in their session or purchase. Have you been featured in a local newspaper or blog article? What are your customers saying about you? Find items that you can feature on your site that show users that you are a trusted vendor for many users in their area or across the country.

Kill Unnecessary Features & Content

The final step to building commitment is by killing features on your website. Yes, we know you spent a lot of time designing your website, but are there features on the site that no one is interacting with? Check your heat map and kill these features or content, if it doesn’t provide value to your user it is just taking up space.

Conversion rate optimization is a great way to increase your website’s conversion rate, but remember that the initial work needs to be done to uncover huge A/B testing wins. Become your user, find your users’ pains, connect the what with the “why” and look at the bigger picture. By taking action on these tips above you are one step closer to increasing your website conversions, leads and ultimately sales.


If you’re interested in starting the conversation about how conversion rate optimization tests can improve your user’s website experience, let’s talk.